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Apple – Apple TV was unveiled as awork-in-progress called “iTV” on September 12, 2006 using a modified Front Row interface using the Apple Remote. Apple started taking pre-orders for Apple TV on January 9, 2007. The name “iTV” was originally going to be used to keep it in line with the rest of their “i”-based products (iMac, iPod, etc.), but was not used because the British terrestrial broadcast network iTV holds the rights to the name in the UK and threatened to take legal action against Apple.

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